Perspectives from Rebecca Homkes
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The SRT Loop July 2025: Lipstick indicator and decisions
The SRT Loop June 2025: New growth, new metrics
The SRT Loop May 2025: Recession Obsession
The SRT Loop April 2025: Nuance in, Noise out
The SRT Loop March 2025: Cost of Chaos
The SRT Loop Feb 2025: Breakthrough growth
The SRT Loop Jan 2025: Start preparing, less planning
Survive Reset Thrive Sept 2024
Survive Reset Thrive June | July 2024
Survive Reset Thrive April 2024

Growth Opportunities in Uncertainty: The need to Survive, Reset, and Thrive
A once in a generation crisis. The week that will have a dramatic impact on markets for decades to come. A historic drop in consumer confidence. The Great Reset. The Great Recession. The Great Crisis. Everything changes after this.

Beating decision paralysis: Better decisions for break-through growth
Tariffs. Trade deals. AI transformations. Regulatory changes. Geopolitical tensions. Shifting consumer confidence.
As leaders, we continue to face an unprecedented number of unpredictable disruptive events that can overturn the old certainties.
The problem is not that these unpredictable events happen; the problem is that when they do, leaders tend to freeze or panic and then falter through the uncertainty that follows.
Leading an organization through uncertainty is hard because we cannot predict the future. The good news is that leading through uncertainty does not require prediction: the challenge is mastering how to make good decisions even though we cannot make predictions. So, how can you make great decisions, bust out of decision paralysis, and lead your team through uncertainty? Here are four ways.

New growth metrics for a volatile world
What does uncertainty mean for your growth strategy?
A promising time to grow, if you are willing to reframe your view of uncertainty and adjust your strategic approach. If a more uncertain world means adjusting our approach to growth, we must adapt our approach to growth tracking as well. As I find myself saying often recently: if you are trying to do new things in changing markets, we need new tools and metrics to do so.
Metrics and measurement matter, but as we shift what and how we are executing, we should occasionally relook at our approaches.

The Cost of Chaos
Tariffs are on and off. Negotiations are happening and then not. Departments are cancelled, and then some are put back. Forecasts get doomier but contain multiple caveats. Stock markets tumble, and then slightly correct. Consumers report elevated uncertainty as cause for their pessimism. Federal Reserve Chair Jerome Powell wrapped his press conference by noting ‘uncertainty is remarkably high.’
Markets hate bad news, but they hate uncertainty more.
We are constantly sling-shotting between headlines in a news cycle that has moved from 24/7 to incessant and inescapable, each hour something else may or may not matter.
Uncertainty alone is challenging enough — but when its intensity, frequency, and emotional implications all intensify simultaneously, we face something more disruptive: Chaos.

Breakthrough growth strategy: Do you have one? Here’s 4 phrases that signify you probably don’t
The sub-title of Survive Reset Thrive is ‘Leading breakthrough growth strategy through volatile times.’ I have always loved the concept of breakthrough growth, but in the past months of discussions, it’s clearer that while most leaders espouse the need for a breakthrough growth strategy, and many believe they have one, few do.
Breakthrough growth means breaking out of that and setting a new growth curve. This is hard as it means you must be willing to break things, including habits and processes that are mostly working now in your operational strategy.

What can leaders learn from this election? Three brief takeaways from the 2024 USA election
After months (ok years…..) of election discussion, we have an outcome in the US election. While much has been written about the emotive election and its outcome (which I cover elsewhere), I wanted to move slightly away from the policy and character debates and focus on three takeaways for organizational leaders.