Perspectives from Rebecca Homkes
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The SRT Loop July 2025: Lipstick indicator and decisions
The SRT Loop June 2025: New growth, new metrics
The SRT Loop May 2025: Recession Obsession
The SRT Loop April 2025: Nuance in, Noise out
The SRT Loop March 2025: Cost of Chaos
The SRT Loop Feb 2025: Breakthrough growth
The SRT Loop Jan 2025: Start preparing, less planning
Survive Reset Thrive Sept 2024
Survive Reset Thrive June | July 2024
Survive Reset Thrive April 2024

Breakthrough growth strategy: Do you have one? Here’s 4 phrases that signify you probably don’t
The sub-title of Survive Reset Thrive is ‘Leading breakthrough growth strategy through volatile times.’ I have always loved the concept of breakthrough growth, but in the past months of discussions, it’s clearer that while most leaders espouse the need for a breakthrough growth strategy, and many believe they have one, few do.
Breakthrough growth means breaking out of that and setting a new growth curve. This is hard as it means you must be willing to break things, including habits and processes that are mostly working now in your operational strategy.

Reset means Change, and Change is hard
Don’t just Survive - Thrive! While a popular phrase, and one that we hear increasingly after market turbulence, it misses the critical point. Just surviving will not get you to Thrive. If you are not prepared to go through a Reset - and if you are not prepared to manage the changes that come along with it - you will likely not get to Thrive. The power is in the Reset.