Tariffs. Trade deals. AI transformations. Regulatory changes. Geopolitical tensions.  Shifting consumer confidence. 

As leaders, we continue to face an unprecedented number of unpredictable disruptive events that can overturn the old certainties.

The problem is not that these unpredictable events happen; the problem is that when they do, leaders tend to freeze or panic and then falter through the uncertainty that follows.

Leading an organization through uncertainty is hard because we cannot predict the future. The good news is that leading through uncertainty does not require prediction: the challenge is mastering how to make good decisions even though we cannot make predictions.  So, how can you make great decisions, bust out of decision paralysis, and lead your team through uncertainty? Here are four ways.

What does uncertainty mean for your growth strategy?

A promising time to grow, if you are willing to reframe your view of uncertainty and adjust your strategic approach.   If a more uncertain world means adjusting our approach to growth, we must adapt our approach to growth tracking as well.  As I find myself saying often recently: if you are trying to do new things in changing markets, we need new tools and metrics to do so.

Metrics and measurement matter, but as we shift what and how we are executing, we should occasionally relook at our approaches.